The Hidden secret to success

If you advertise, network, contact women’s groups and promote your business there is no reason why the 3 client per week scenario could not realistically be three clients per day or more as do the successful technicians and spas.

Consider operating on a freelance basis. Approach the health and beauty salons and spas in your area that do not offer these procedures and promote your services to them using their premises and splitting the revenue.

If you are an individual or an existing salon owner, it is easy to see that adding semi permanent make-up to your business will provide an above average income to you personally or dramatically increase the revenue to your bottom line.

In summary, the cosmetic tattooing business shows no signs of slowing. On the contrary, the consumer is proving to be the catalyst to accelerating this business through demand, not just for the services it offers but demand for more proficient technicians, for higher quality products and a more modern and clinical approach to an age old profession.

Joan Holleran, Director of Research at Mintel, notes that "Many women have a deep emotional tie to their appearance, so cosmetics are a non-negotiable. These women may trade down on other purchases or forgo expensive vacations, but they will still treat themselves to feel-good luxuries."

Through the standards of excellence established by the Academy, and instilled in their students, the consumer’s expectations are not only being met but are being exceeded as a result of the efforts of the company as is evidenced by its growth, loyal following and reputation as an industry leader.